Brand Identity Design for an emerging Display Solutions Provider

The company aimed to position itself as a provider of cutting-edge LED technologies across diverse industries. To achieve this, it needed a strong brand identity and style guidelines, centered on a sleek, futuristic logo with balanced abstraction. As a B2B solutions provider, the company also required a website to simplify complex product offerings, highlight key services and industries, and encourage customer engagement through clear call-to-action elements.

The key deliverables of this project were to:

• Create a set of brand style collaterals that aimed to establish the company’s position in the market, such as logo, business cards, letterheads as well as a company profile presentation.
• Provide a website (in responsive format across multiple devices) that would showcase their offerings and range of work to improve visibility and give a point of contact for customers.
• Create a set of brand style guidelines to create a consistent and cohesive identity which can be applied across different media.

The design process began by establishing five key principles to guide the creation of the logo and brand identity:

1. Design for versatility: Ensure the brand’s visuals can scale across sizes and adapt to various media seamlessly.
2. Use the right level of abstraction: Strike the right balance between simplicity and abstraction, aligning with the target audience and brand messaging.
3. Design for trust & reliability: Use colours, shapes, and typography to convey stability and credibility, fostering trust in the brand.
4. Embrace the future: Reflect the brand’s forward-thinking vision as a leader in modern display technology through sleek, innovative design.
5. Be a purple cow: Stand out in a competitive market by crafting a distinctive visual identity that highlights the brand’s unique value proposition.

Basis these principles we created a new logo and other style parameters such as brand colours, patterning, typography. These were used along with information from the stakeholder visioning to create a website for the company.