Art of Living (AOL) is a non-profit, educational and humanitarian organization founded in 1981 by the world-renowned humanitarian and spiritual teacher – Gurudev Sri Sri Ravi Shankar. It has a global footprint with 10,000 centres in 156 countries.
AOL offers numerous, highly effective educational and self-development programs and tools that facilitate the elimination of stress. These programs, which include breathing techniques, meditation, yoga, and practical wisdom for daily living, have helped millions around the world to completely transform their lives.
ZEUX undertook the task of creating a common design language to align the experience for users across regions and countries. The main challenge was to address the issues of fragmentation and inconsistency caused by AOL’s offerings being currently scattered among its many websites.
Keeping in line with AOL’s philosophy of ‘Unity, not uniformity’, ZEUX arrived at the solution of building global web design standards to bring in consistency across AOL’s digital footprints. This would arrest the problem of starting every new website design project from scratch. Web design standards would also ensure that the process is more efficient and scalable with the help of a pool of UI building blocks such as colors, fonts, widgets, etc., reusable components and templates.
ZEUX mapped out design standards that would create a high impact global framework that preserved local flavors to suit different cultures. The benefits of this would be multifold:
For the organization…
Higher user satisfaction and lifetime value
More cost savings
Less design, development & maintenance effort
One source of truth
Unity across country sites and subsites
Flexibility for countries/departments to implement their customized website needs
Designers / webmasters around the world can work independently to create AOL web pages by following the design standards
The pages that designers use will already be tested to have good UX
For the user…
Consistent brand message
As a part of the project, UX best practices were used for the redesign of the hero banner on the Art of Living website. Conversions have doubled since.
The global web design standards are in the process of being applied to the Art of Living websites.