Virendra Sehwag | Founder | Cricuru
Anish Kapoor | CEO | Cricuru
Cricuru partnered with ZEUX for reviewing their current website to improve on their user experience based on the issues highlighted in the UX review, provide tactical recommendations and fixes.
Based on stakeholder interviews, best practices and expert review, we were able to identify the core problem areas in the existing design…
Since the market has no dearth of cricket coaching platforms, we approached this as a persuasion design project which would differentiate Cricuru from the competition. We planned to meet this goal by crafting a self-serving immersive experience by integrating principles like social proof, obedience to authority, surprise, power of free, argue against self-interest, and improving on the information hierarchy and visual design across the product.
The aim was to achieve improvements in key metrics such as:
Time spent per visit
Traffic on player pages
Increase Registrations and Subscriptions while keeping an eye on personalizing the experience as far as possible keeping the learning needs in mind for different types of players.
Strategic design decisions:
Make the subscription options hyper simple – Persuasion – Mirror the OTT monetization model which users are already familiar with. Create learning content packs which align to the skills & curriculum.
Answer key questions upfront in a coherent & concise manner – What is Cricuru? Who is it for? What will I learn?
Leverage Obedience to Authority – Showcase press coverage to provide more credibility and brag value to the Cricuru initiative.
Don’t give away too much for FREE – Give users a taste and leave them feeling hungry for more. Provide a short FREE sample video and use that to collect emails/mobile numbers for lead generation.
Make video playlists glance friendly – Ensure each video has a relevant thumbnail and summary description. Sub-categorization of video lessons is better than showing them as a long laundry list.
Ensure that value added features do not complicate the core proposition – Offer video lessons as the core offering and provide an easy-to-use real time AI analysis feature.
Post concept finalisation, we worked towards simplification of key web templates and core flows. The final outcome is a website that is engaging, easy to navigate and reflective of the premium education that Cricuru offers.