AU Small Finance Bank’s website was functional but extremely dated from a user experience perspective. ZEUX was tasked with doing a complete overhaul of AU Small Finance Bank’s pre & post login banking experience.
UX Revamp Objectives
ZEUX started the UX redesign process with stakeholder visioning, user interviews, persona design and a competitive UX benchmarking to build a strong foundation of insights as reference for the screen design activity.
UX Design Focus Areas
The digital experience was crafted for the lowest common denominator.
Task flows and journeys were designed to be hyper-simple
Careful consideration to the content to ensure its jargon free and speaks in the user’s language
The images & illustrations were designed to exude an Indian cultural ethos
The new designs are going live in phases. This is what the AU Small Finance Bank team had to say…
“ZEUX has been really appreciated by our key stakeholders. Irrespective of a strict deadline and budget control environment, they didn’t compromise with the UX design process and the quality of the output. We appreciated that they were flexible and helped us evolve. They worked very closely with each stakeholder incorporating all their feedback and made us feel comfortable from day one.”