Our Solution​

ZEUX started the UX design process with stakeholder visioning to map the business and user goals. Followed by an in-depth task flow analysis of loan applications online and offline to understand the different pain points while applying for a loan. These insights were a strong reference foundation to start the design process

Methodology

Stakeholder Visioning​

Loan Ecosystem Immersion

Design

UX design approach essentially focused on 3 key pillars

Simplicity
​We used the ‘less is more’ principle to declutter and make the journey as simple as it can be. Task flows and journeys were designed to be hyper simple.

Efficiency
We grouped related information and designed user-friendly forms. Eliminated all the unnecessary information that was asked in the application. This has proven to be a key factor in increasing the efficiency in submitting the application.

Inclusivity
We emphasised different target users across India. We set the design language in a way that people from various backgrounds felt a sense of belonging. We supported this by adding illustrations and images with a touch of India.

The Process​

Step 1: Stakeholder Visioning​

Key Stakeholder findings​

Target users​
– Users from Tier 1, 2 ​ & 3 cities​
– Not a tech-savvy​
– Less knowledge about finance​

Desired design objectives​
– Logical, Intuitive & Easy ​ to use services​
– Language catering to customers across India​
– End-to-end seamless journey​
– Maintain the identity of “Bharat”​

Step 2: Loan Eco-system Immersion

Step 3: Design​

Wireframes

UI Design​

Step 3: UI Design – Onboarding​

Step 3 : UI Design – Post login dashboard

Step 3: UI Design – Collections

Step 3: UI Design – Services