Our trade secrets

Mum’s the word
UXytocin – The Neuroscience of Trust in UX
Murtaza Khalil |
7 keys to making the Indian education system more user-centered
Soumya Khedkar |
6 Word Stories & The Iceberg Principle
Saurabh Gupta |
Once upon a time in designStorytelling in UX
Krishna Kiran |
Cognitive biases and their influence on UX
Arushi Sethi |
The Rise of the Super App: App App and Away!
Harshal Tote and Vedhika Anoora |
GA 101: A UX designer’s guide to Google Analytics
Sumanth Avn |
India Centered DesignDecolonizing India’s design heritage
Saurabh Gupta |
Bank like it’s 2020 – the New Age of UX in Banking
Fatema Khalil |
7 fundamental truths to live by as a UX designerDesign wisdom from monks, mystics, maestros & truth-seekers.
Saurabh Gupta |
Do It AgainThe Iterative Design thinking Process
Kriti Krishan |
The Fall of Lorem IpsumAnd the Rise of UX Writing
Kriti Krishan and Noella Dias |
COVID.UXHow might businesses continue to engage with their consumers in the COVID-19 world?
Shruti Bahl |
Walking the TightropeBalancing the art & science of UX design
Vidhi Maru |
The Curious Case of Influencing Individuals through Media
Tanvi Purohit |
AI will help us become more Human
Harshal Tote |
Riding the wave of misinformation in the ocean of crisis
Arushi Sethi |
Stoic Philosophy for the Experience Designer
Kriti Krishan |
Designer-Developer CollaborationA great sitcom or a never-ending soap opera?
Muneesh Kapoor |
The UX Files
Tanvi Purohit |
Bingewatch CultureNetflix, UX and the slow demise of moderation
Kriti Krishan |
Accessibility in UX: The case for radical empathy
Kriti Krishan |
Un-Abandoning Carts
Shruti Bahl |
The Rise & Fall of Snapchat
Tanvi Purohit |
Micro Animation : Good things come in small packages
Sumanth Avn |
Persuasion is the new blackHow to win users and influence them
Ashish Singh |
Voice Assistants : What is all the noise about?
Divvya Behal |
UX Tasting Menu
Saurabh Gupta |
Usability Testing : In Pursuit of the Untampered Truth
Priya Khanna |
Cracking the Multi-Screen Maze
Harshal Tote |
A Millennial’s Guide To Designing For Millennials
Fatema Khalil |
Branding & UX: A Tale of Interdependence
Tanvi Purohit |
5 fool-proof ways to succeed in a UX project
Hemal Gathani |
Why a sound visual interface needs sound
Paritosh Ursekar |
5 Things You Can Do To Avoid Messing Up Your Chatbot Experience
Saurabh Gupta |