“Expert reviews work best when all business stakeholders are in agreement about the quality of the current experience. Whereas, user testing is ideal when there is a need for building consensus.”
Provides a holistic UX evaluation of a digital interface. Identifies the gap between current vs. desired quality of experience. Duration: 2-4 weeks. Can vary depending on scope and type of evaluation.
Ideally, done as a diagnostic first step before starting a redesign activity and/or as validation before finalizing a design.
Can be done without user involvement as an expert review and/or as user testing with an appropriate sample of participants. Deliverable includes assessment report covering areas of UX improvement and design recommendations.
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