“The most important and often the most challenging part of an innovation program is problem definition. If the question is phrased properly, then the answer is the easy part.”
Provides the UX design solution in cases where business needs to launch a new disruptive digital offering. Duration: 6-8 weeks. Can vary based on context.
Ideally, done as a four step process: Problem definition, research, design and testing.
Research tends to be more open-ended. Design is created with a scientific basis.
Deliverable includes required number of screens across footprints delivered as JPEGs or HTMLs.
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