“Real insight comes from focusing on what users do rather than just what they say.”
Provides an in-depth understanding of your users and their stated & unstated needs. Duration: 3-4 weeks. Varies depending on size of research sample.
Can be done as a stand alone activity or as part of a UX design program.
Ideally, done before the design phase to ensure that the design matches user expectations.
Richest user data comes from using 1-1 direct qualitative research methods.
Deliverable includes research insights report covering user preferences, performance data and design implications.
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