Varsha Thakar
Senior Lead UX Designer

“Taste it before you bake it, test it before you develop it.”

Armed with a background in engineering and an intrinsic knowledge of design, Varsha has over 8 years of work experience. She has developed brand identities, marketing strategies, illustrations, websites and mobile applications across sectors including telecommunications, banking, OTT platforms and non-bank loan organizations. She approaches complex problems with the right intent, striving for clarity and staying calm and composed amidst chaos. At ZEUX, her process involves understanding hungry customers, picking up the right ingredients and proportions, cooking up the right recipe, making sure the plating is on point and inserting food metaphors wherever possible. A complete foodie, Varsha enjoys making cheesecakes, eating pizzas, binge watching food videos, keeping the office pantry stocked and shopping online… for research purposes, of course.