Top 1% Designer's Playbook
25 years of design mastery condensed into 2 days. Master the battle-tested process that transforms good designers into industry legends.
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The 4 Core Systems of Top 1% Designers
Play video Flexible. Customizable. Rewarding.
Go all-in with the full bundle for maximum impact, or mix and match modules to fit your needs. If you miss a session, you can join the next live session or get access to the recording.
₹4998 ₹2899
₹7497 ₹4099
₹9996 ₹4999
Design Leadership Sprint:
Complete Course Bundle
Get the best of every module and level up end-to-end.
Nail the fundamentals, solve what matters, and make it resonate.
Be the product thinker who delivers real impact.
Select your slot
8th & 9th November
Not ready for the full bundle? Choose just the ones you need.
Design Strategy:
Nail down the non-negotiables
Learn the framework that prevents 67% of project failures before they start
When Airbnb's team redesigned their host onboarding, they didn't start with wireframes. They started with one question: "What absolutely cannot go wrong?" That's the power of non-negotiables.
What you will master
- Define the non-negotiables for any transformation project
- Build a framework to guide your entire process
- Establish clear project boundaries and success criteria
- Create accountability structures for project delivery
Why does this matter?
- Clear non-negotiables are essential to avoid failure and ensure success
- Most digital transformation projects fail due to unclear boundaries and expectations
- Without defined non-negotiables, projects suffer from scope creep and misaligned priorities
- Establishing these upfront creates a solid foundation for everything that follows
Reduce project failure rates through clear expectations
Create accountability and alignment across teams
Prevent scope creep and budget overruns
Hands-on Exercises
- Non-negotiables framework development
- Project boundary setting workshops
- Success criteria definition sessions
Select your slot
User Segmentation:
Go beyond demographics
Why 73% of Products Fail at User Research
Most designers segment users by demographics (age, location, job title). Top 1% designers segment by behavioral triggers — the psychological moments when users actually make decisions.
What you will master
- Dive deeper than basic demographics to understand your users
- Create user personas that guide strategic decisions
- Build comprehensive user profiles that go beyond surface-level data
- Apply advanced segmentation techniques for targeted product development
Why does this matter?
- Understanding users at a deeper level leads to more impactful products
- Most design decisions fail because they're based on assumptions rather than real user insights
- Proper audience segmentation is the foundation of all successful digital transformations
- Without clear user understanding, even the best designs miss the mark
Create products that truly resonate with your audience
Make data-driven design decisions with confidence
Build user empathy across your entire team
Hands-on Exercises
- Segment users by behavior and needs
- Prioritize the right target audience
- Identify lowest-hanging fruit for quick adoption
Select your slot
Drives & Blocks:
Peel the onion
The Psychology Behind Every User Decision
Users don't make rational decisions, they make emotional ones and justify them logically. Master the psychological principles that elite designers use to guide user behavior without manipulation.
What you will master
- Identify what motivates and blocks users in their journey
- Overcome friction points effectively through systematic analysis
- Apply behavioral psychology to understand user decision-making
- Create compelling user experiences that drive action
Why does this matter?
- Eliminate obstacles and make your product more compelling and easier to adopt
- Understanding what drives users is crucial for creating engaging experiences
- Most product failures stem from unidentified barriers in the user journey
- Removing friction points can dramatically improve conversion and user satisfaction
Increase product adoption rates at scale and speed
Improve user experience through friction reduction
Create more compelling value propositions
Hands-on Exercises
- Friction point analysis workshops
- User motivation mapping
- Behavioral barrier identification exercises
Select your slot
Neuro-Linguistic Programming:
Design for influence
The ethical persuasion frameworks behind the world's most engaging products.
Top 1% designers don't just create interfaces, they architect influence systems that guide users toward beneficial outcomes.
What you will master
- Apply NLP (Neuro-Linguistic Programming) to influence user behavior
- Design experiences that drive action and engagement
- Create more impactful, persuasive user experiences
- Understand the psychology behind user interactions
Why does this matter?
- NLP techniques help you create more impactful, persuasive user experiences
- Understanding behavioral influence is crucial for product success
- Digital products must compete for attention in an oversaturated market
- Influence techniques help create products that users actually want to use
Design products that stand out and succeed in competition
Build products that deliver measurable business results
Develop the skills to create winning products consistently
Hands-on Exercises
- NLP application workshops
- Behavioral influence design sessions
- Persuasive UX pattern exercises
Select your slot
Why you shouldn’t miss this program
Lead Projects, Not Just Pixels
Stop being the person who just makes things look good. Start being the person who drives business outcomes, influences strategic decisions, and creates products that actually succeed in the market.
Build your Leadership Arsenal
Develop the foundational skills that separate good designers from great leaders. Master decision-making frameworks, team alignment strategies, and outcome-driven approaches that deliver real impact.
Hands-On Immersive Learning
Two intensive days of interactive workshops where you'll practice with real scenarios, work through live challenges, and get direct feedback from experienced practitioners.
Access Battle-tested Tools
Walk away with proven methods and tools you can implement immediately. These aren't theoretical concepts—they're field-tested approaches from 16+ years of successful project delivery.
Be Future Ready
While 70% of digital transformations fail due to poor leadership, you'll develop the skills to be in the 30% that succeed. Position yourself as the leader who bridges gaps, drives alignment, and delivers measurable results.
Who is this for?
Founders
Turn design into your startup’s secret weapon.
Learn how to connect user needs to business goals, lead with a product vision that inspires, and apply real-world frameworks that scale.
Innovators
Make bold ideas real -
and irresistable.
Learn how to translate breakthrough thinking into products people love, using a design-driven framework that aligns vision, user insight, and business strategy.
Product Managers
Go beyond managing roadmaps—shape products that resonate
Learn how to align design with product thinking, decode user needs, and drive execution with a clear, inspiring vision using real-world frameworks.
Designers
Level up from an executor role to a strategic partner.
Learn how to tie design to business outcomes, influence decision-making with confidence, and join a hands-on, high-energy cohort of design leaders.
Business Analysts
Transform insights into product breakthroughs.
Learn how to decode user behaviour, connect data to design decisions, and collaborate effectively with design leaders to drive product success.
Marketing
Helps marketers lead with insight, influence, and creative clarity.
Gain tools to understand audiences deeply, guide creative teams, and shape impactful campaigns. Perfect for marketers who want to lead with strategy, not just support it.
Meet your instructor
Harshal Tote
Trusted by global industry leaders
The z School Learning Experience
The program your career will thank you for
Professionals from top companies have already levelled up
Don’t just take our word for it
A certificate? Yep, you’ll get one for each
And if you complete the full sprint, take home an additional certificate.
Hang it up, drop it on LinkedIn, or just feel good about it.
Got questions? We’ve got answers
Yes! This course is designed to support all experience levels, including beginners.
This is a live, interactive workshop, so you’ll be able to connect directly with the instructor, ask questions, and participate in hands-on activities. It’s a dynamic, personalized experience you can’t get from pre-recorded sessions!
Yes, a recording will be available for a limited time. While we still recommend joining live to take full advantage of the interactive discussions and exercises, you’ll have a short window to catch the replay if you can’t make it.
Absolutely! This masterclass is packed with interactive exercises to help you practice insight generation in real time, so you’ll walk away with techniques you can use immediately.
While a basic understanding of design and user experience is helpful, this course is perfect for all levels. It’s crafted to revamp your design process with new tools and techniques, empowering you to design like a leader and build a solid foundation for growth.
Yes! You will receive a certificate upon completing the workshop.
This masterclass focuses on transforming your design process to create user-centered solutions. For deeper guidance on influencing stakeholders and clients, our Design Leadership Intensive—a 2-day in-person workshop—might be a better fit. It’s packed with insights on how to sell your designs, lead with confidence, and make an impact!