Unlock your Innovation Superpower with Insight Advantage
Because solving the right problem starts with spotting the right insight.
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Deep dive into 4 Vital UX Skills
Play video Understanding Human Thought: System 1 vs. 2
What you will master
- Understand how intuitive (System 1) and analytical (System 2) thinking impact decisions
- Learn when to trust gut feel, and when to slow down and analyze
- Decode how people make decisions - users, stakeholders, even yourself
Why does this matter?
- Most product and design decisions are influenced by subconscious biases
- You can’t generate sharp insights without understanding how people think
- Knowing when to slow down vs. when to go with your gut makes you a better innovator
Build for a deeper lens for observing human behaviour
Design for real-world decisions, not idealized flows
Become more conscious of your own blind spots
The Art of Spotting Non-Obvious Insights
What you will master
- How to move beyond the obvious takeaways and surface-level patterns
- Use contradiction, surprise, and emotion as clues to insights
- Spot what users aren’t saying - but deeply feel
Why does this matter?
- Innovation dies in the absence of sharp insight
- Research without insight is just information
- The most successful products are built on non-obvious truths
Develop pattern recognition others miss
Learn to uncover hidden pain points and unmet needs
See what others overlook
Techniques to Enhance Insight Generation
What you will master
- Proven methods to sharpen your ability to turn observation into insight
- Tools like “Insight Flashcards,” “Why Chains,” and “Contradiction Spotting”
- How to prime your brain to notice signal in the noise
Why does this matter?
- Most people don’t lack data - they lack insight from it
- You don’t need more research, you need better lenses
- Insight is a skill. It can be trained, sharpened, mastered
Build a personal insight-generation muscle
Apply these techniques across product, marketing, design, or strategy
Develop your own repeatable insight process
Becoming an Insight Driven Innovator
What you will master
- How to lead with insight in ideation, planning, and decision-making
- Move from "solving problems" to "spotting the right ones"
- Turn patterns into bold, actionable ideas
Why does this matter?
- In an AI-powered world, your edge is human judgment and original insight
- Those who spot the invisible get ahead
- Insight-led teams avoid building solutions no one needs
Lead with clarity in uncertain situations
Create ideas that are not only new - but necessary
Stand out as a thinker, not just a doer
Who is this for?
Founders
Turn design into your startup’s secret weapon.
Learn how to connect user needs to business goals, lead with a product vision that inspires, and apply real-world frameworks that scale.
Innovators
Make bold ideas real -
and irresistable.
Learn how to translate breakthrough thinking into products people love, using a design-driven framework that aligns vision, user insight, and business strategy.
Product Managers
Go beyond managing roadmaps—shape products that resonate
Learn how to align design with product thinking, decode user needs, and drive execution with a clear, inspiring vision using real-world frameworks.
Designers
Level up from an executor role to a strategic partner.
Learn how to tie design to business outcomes, influence decision-making with confidence, and join a hands-on, high-energy cohort of design leaders.
Business Analysts
Transform insights into product breakthroughs.
Learn how to decode user behaviour, connect data to design decisions, and collaborate effectively with design leaders to drive product success.
Marketing
Helps marketers lead with insight, influence, and creative clarity.
Gain tools to understand audiences deeply, guide creative teams, and shape impactful campaigns. Perfect for marketers who want to lead with strategy, not just support it.
Meet your instructor
Leeza Mundaden
Trusted by global industry leaders
The program your career will thank you for
Professionals from top companies have already levelled up
Don’t just take our word for it
Graphic Designer
A certificate? Yep, you’ll get one.
But the real reward? Your upgraded design game.
Why you shouldn’t miss this program
Learn A Skill That Never Goes Out Of Style
Trends fade. Tools change. But the ability to spot powerful insights is timeless and always in demand across roles and industries.
Move From Guesswork To Clarity
Stop shooting in the dark. Insight Advantage helps you cut through surface noise to uncover what truly matters - so you can solve the right problems with confidence
Go Beyond Data Crunching
It’s not about pivot tables or dashboards. It’s about thinking differently. This program teaches you how to think in a way that uncovers hidden opportunities others miss.
Get Battle-tested Mental Models
Walk away with proven techniques and frameworks you can use immediately in your product, research, design, or business decisions.
Build A Rare Advantage In The Age of AI
AI can give you more data. But it can’t tell you what it means. Human insight is your unfair advantage - and this workshop helps you sharpen it.
Lead with insight,
not instinct.
Start your journey — learn at your own pace.
Got questions? We’ve got answers
Because without the right insight, you risk solving the wrong problem. That means wasted time, missed opportunities, and products that fall flat. Insight is what separates good ideas from right solutions. It’s your edge in a world drowning in data but starving for clarity.
Not just designers! It’s perfect for product managers, marketers, founders, researchers, and anyone who needs to make better decisions by understanding people deeply.
This is a pre-recorded masterclass, designed so you can learn at your own pace, revisit key ideas, and pause when you need to. While it’s not live, the content has been crafted to feel actionable and engaging, almost like you’re in the room with the instructor.
You’ll get 6 months of access, so you can revisit the content whenever you want.
Not at all. Whether you’re new to research or a seasoned professional, the frameworks in this session are simple to grasp but powerful in practice. All you need is curiosity.
It’s highly practical. You’ll walk away with repeatable frameworks, examples, and techniques you can use right away—whether you're writing a brief, planning a user interview, or convincing stakeholders why your idea actually solves something real.
Nope. This masterclass is about insight thinking, not number crunching. It’s about understanding why people do what they do—not how to make pivot tables.
Most courses teach what to do. This teaches you how to think.
Insight Advantage focuses on mindset and mental models you can apply across any project, role, or industry. It’s not about more tools—it’s about better thinking.
Yes, you’ll receive a certificate of completion from ZEUX Innovation. But more importantly, you’ll leave with a skillset that transforms how you approach problem-solving.
No problem! Since it’s recorded, you can pause, rewind, or binge it whenever you want during your 6-month access period.